A recognized industry leader for its environmental campaign, WMGreen, Warner Music Group - in partnership with leading environmental advocacy organizations such as the Natural Resources Defense Council (NRDC) and NativeEnergy - has dedicated itself to the cause of environmental change since 2004. In 2009, WMG’s U.S. sales and retail marketing company, WEA Corp., won the inaugural Green Award for Environmental Responsibility at the National Association of Recording Merchandisers (NARM) Convention for their pioneering environmental initiatives. WMG is currently engaged in a comprehensive, company-wide campaign to: convert CD/DVD products to environmentally-friendly packaging; practice ecologically-superior paper procurement; reduce waste; enhance recycling; reduce greenhouse gas emissions and offset its carbon footprint; and "green" its large-scale corporate events.

To date, Warner Music Group has diverted more than 4,000,000 pounds of waste from landfills and has saved in excess of 9,500 tons of wood by using recycled DVD/CD packaging.