The Grammy Award Winning hip-hop band, The Roots, have graced fans with their raw, jazzy, eclectic approach to hip-hop for over a decade. In 2007, they launched the “Feed Your Roots” campaign to educate and integrate composting into schools across the country. Now, they’re taking their environmental commitment to the next level.
With the help of the environmental non-profit Reverb and Green Music Group, The Roots will take their next big eco-friendly steps by greening their upcoming tours, traveling in a biodiesel fueled bus to and from their nightly appearances on Late Night with Jimmy Fallon, and offsetting their carbon footprint. As a Founding Artist of the Green Music Group, The Roots will play a critical role as willing participants as we develop and strengthen our green music guidelines.