It’s an eco-SWAT team: members of Dave Matthews Band, Maroon 5, The Roots, and Guster mingled with music biz denizens, environmental nonprofits, and earth-friendly music fans to party with purpose. Brought together by Reverb, which has greened more than 85 rock tours since 2004, the newly formed Green Music Group gathered over Grammy weekend for a jam session at Jane’s House, as an alternative to Hollywood’s glitzy galas. Launching an impressive eco-coalition, the GMG intends to turn up the volume on greening the music industry.

Read the whole story on TreeHugger.

After nine years of touring with my band Guster, I realized that life on the road (and its inherent impact on the environment) didn’t need to look so different from my life at home in Portland, Maine. And yet it was. Dramatically…

Read the whole story here.

Dave Matthews Band, Willie Nelson, Sheryl Crow among the founding artists working in new Green Music Group alongside record companies and concert venues to lessen the environmental impact of the music industry.

From the electricity required to power the sound and lights, to the fuel needed for touring buses, equipment trucks and rabid music fans, the environmental impact of music festivals and big (inter)national touring acts can be massive.

Seeing the massive amounts of resources being poured into touring and the waste it produced–both back stage and in the audience–was all that Guster guitarist/vocalist Adam Gardner needed to launch the non-profit organization, Reverb, in 2004. In addition to helping make touring operations more sustainable for 85 major music tours, Reverb has conducted grassroots educational outreach to over 10 million music fans.

Read the whole story on Green Updater.

It is great to see successful artists rally around causes bigger than declining record sales or online piracy.  The Green Music Group, founded by Guster’s Adam Gardner and his wife, environmentalist Lauren Sullivan along with Sheryl Crow, Willy Nelson, Dave Matthews Band, Bare Naked Ladies, Linkin Park and Bonnie Raitt and others is organizing to bring about widespread environmental change within the music industry and around the globe.

Read the whole story on Future of Music.

Melding good green ecological sensibilities with crowd-pleasing music for the masses, Maine-based non-profit group Reverb and eco-sensible luminaries in the music community such as Bonnie Raitt, Dave Matthews Band, Maroon 5, Guster, Sheryl Crow, Linkin Park and Barenaked Ladies have come together to form the Green Music Group.  Described as a “large-scale, high-profile environmental coalition of musicians, industry leaders and music fans” focused on “using our collective power to bring about widespread environmental change within the music industry and around the globe,” this tour-de-force of movers and shakers intend to create a sustainable environment on stage as well as behind the scenes, reaching out via grassroots efforts every step of the way.

Read the whole story on ecorazzi.

Hip hop artist Questlove of the Roots, Boyd Tinsley of Dave Matthews Band, and members of the bands Maroon 5 and Guster celebrated the launch of the Green Music Group in Hollywood on Saturday evening.

The Green Music Group is the brainchild of Reverb, an environmental organization founded by Guster guitarist/vocalist Adam Gardner and his wife, environmentalist Lauren Sullivan. Reverb has helped more than 80 rock tours go green since 2004. The goal of the Green Music Group is to bring about worldwide environmental change within the music industry.

Read the whole story on Extra.

It was Grammys weekend in Hollywood, and what better time to launch Reverb’s Green Music Group than Saturday night? Jane’s House in Hollywod was packed to the rafters with eco-celebs, actors, musicians and hangers-on.

The highlight of the event was a performance by members of Guster, Maroon 5, Dave Matthews Band and Roots. Without an elevated stage and small performance space, the audience was treated to a rare, intimate jam-session all in the name of going green.

Read the whole story at Climate Crossroads.

Music fans would do just about anything to get into the Roots Jam Session in L.A. on Saturday night.

The sixth annual fete, which was hosted by John Legend and featured a performance by Estelle, was so tough to get into that “people were tracking down the event producers and offering them cash,” an insider snitched. In fact, “One guy even offered to wash the car of the event producer for a year straight in exchange for a ticket.”

Of course, a few celebs were lucky enough to get in to the Green Music Group fete without having to offer any services, including the Jonas Brothers, Macy Gray, Linkin Park and Ryan Phillippe.

Read the whole story at NY Daily News.

The Union of Concerned Scientists (UCS) today announced it is partnering with a high-profile coalition that brings together musicians, industry leaders and music fans to promote widespread environmental change within the music industry and around the globe. The Green Music Group (GMG), a coalition created by the environment- and music-focused nonprofit Reverb, celebrated its official launch last weekend in Hollywood, California.

Read the whole story from the USC News Center.

After a one year hiatus, the annual Roots Jam Session returned to Los Angeles with a vengeance this past Saturday marking the sixth time The Legendary have descended on Grammy Weekend with no regard for snobbery or popularity.

Green Music Group was also in the house spreading their message of environmental change and green living.  All in all the atmosphere was ripe with positively and the kind of organic creativity that The Roots have been fostering for years.

Read the whole story on okayplayer.