The music industry isn’t exactly known for its sustainability initiatives—and with the combined carbon footprint of tours, concerts, videos, and albums, it takes some major star power to hit the green notes.

Luckily, Guster vocalist/guitarist Adam Gardner and his wife, Lauren Sullivan, were already on the case with the founding of their environmental organization, Reverb—and now they’re taking it one step further with the Green Music Group. With the support of founding members including Linkin Park,Dave Matthews Band, Willie Nelson, The Roots, Sheryl Crow, Guster, Barenaked Ladies, Bonnie Raitt, and Maroon 5; venues like the American Airlines Arena, the Comcast Center, and the Brooklyn Bowl; and labels Brushfire Records and Warner Music Group, the GMG wants to make big changes by targeting small tasks–to “harness the collective power of the entire music community to affect millions of individual actions, bringing about measurable global environmental change,” according to the website.

Read the whole story on Planet Green.

“If someone says my tour is ‘green,’ what does that mean?”

Adam Gardner thinks about such things on a regular basis. A number of things claim the “green” label, be they light bulbs, electric cars or dog food.

But bands on tour?

The whole packed bus, hotel shampoo, cheap beer, Moons Over My Hammy at 3 a.m. thing? The joyful grind that all bands endure on a path to success?

It has been Gardner’s business to know these things since 2004 when he and his wife, Lauren Sullivan, started Reverb, a Portland-based nonprofit that helps make tours environmentally friendly.

Read the whole story on Portland Press Herald.

Green Music Group (GMG), a coalition of environmental non-profit Reverb, celebrated its official launch over the last weekend in January in Hollywood, CA. The high-profile coalition brings together musicians, industry leaders and music fans to create widespread environmental change within the music industry and around the globe.

To celebrate its launch, Green Music Group founding members and friends gathered at Jane’s House in Hollywood for live performances by members ofDave Matthews Band, Guster, and Maroon 5. Guests were treated to eco-friendly appetizers and drinks provided by Shin’s BBQ, VeeV, ZICO, Eel River, and Newton’s Vineyard.

Read the whole story on JamBase.

It’s an eco-SWAT team: members of Dave Matthews Band, Maroon 5, The Roots, and Guster mingled with music biz denizens, environmental nonprofits, and earth-friendly music fans to party with purpose. Brought together by Reverb, which has greened more than 85 rock tours since 2004, the newly formed Green Music Group gathered over Grammy weekend for a jam session at Jane’s House, as an alternative to Hollywood’s glitzy galas. Launching an impressive eco-coalition, the GMG intends to turn up the volume on greening the music industry.

Read the whole story on TreeHugger.

After nine years of touring with my band Guster, I realized that life on the road (and its inherent impact on the environment) didn’t need to look so different from my life at home in Portland, Maine. And yet it was. Dramatically…

Read the whole story here.

Dave Matthews Band, Willie Nelson, Sheryl Crow among the founding artists working in new Green Music Group alongside record companies and concert venues to lessen the environmental impact of the music industry.

From the electricity required to power the sound and lights, to the fuel needed for touring buses, equipment trucks and rabid music fans, the environmental impact of music festivals and big (inter)national touring acts can be massive.

Seeing the massive amounts of resources being poured into touring and the waste it produced–both back stage and in the audience–was all that Guster guitarist/vocalist Adam Gardner needed to launch the non-profit organization, Reverb, in 2004. In addition to helping make touring operations more sustainable for 85 major music tours, Reverb has conducted grassroots educational outreach to over 10 million music fans.

Read the whole story on Green Updater.

It is great to see successful artists rally around causes bigger than declining record sales or online piracy.  The Green Music Group, founded by Guster’s Adam Gardner and his wife, environmentalist Lauren Sullivan along with Sheryl Crow, Willy Nelson, Dave Matthews Band, Bare Naked Ladies, Linkin Park and Bonnie Raitt and others is organizing to bring about widespread environmental change within the music industry and around the globe.

Read the whole story on Future of Music.

Melding good green ecological sensibilities with crowd-pleasing music for the masses, Maine-based non-profit group Reverb and eco-sensible luminaries in the music community such as Bonnie Raitt, Dave Matthews Band, Maroon 5, Guster, Sheryl Crow, Linkin Park and Barenaked Ladies have come together to form the Green Music Group.  Described as a “large-scale, high-profile environmental coalition of musicians, industry leaders and music fans” focused on “using our collective power to bring about widespread environmental change within the music industry and around the globe,” this tour-de-force of movers and shakers intend to create a sustainable environment on stage as well as behind the scenes, reaching out via grassroots efforts every step of the way.

Read the whole story on ecorazzi.

Hip hop artist Questlove of the Roots, Boyd Tinsley of Dave Matthews Band, and members of the bands Maroon 5 and Guster celebrated the launch of the Green Music Group in Hollywood on Saturday evening.

The Green Music Group is the brainchild of Reverb, an environmental organization founded by Guster guitarist/vocalist Adam Gardner and his wife, environmentalist Lauren Sullivan. Reverb has helped more than 80 rock tours go green since 2004. The goal of the Green Music Group is to bring about worldwide environmental change within the music industry.

Read the whole story on Extra.