The music industry isn’t exactly known for its sustainability initiatives—and with the combined carbon footprint of tours, concerts, videos, and albums, it takes some major star power to hit the green notes.
Luckily, Guster vocalist/guitarist Adam Gardner and his wife, Lauren Sullivan, were already on the case with the founding of their environmental organization, Reverb—and now they’re taking it one step further with the Green Music Group. With the support of founding members including Linkin Park,Dave Matthews Band, Willie Nelson, The Roots, Sheryl Crow, Guster, Barenaked Ladies, Bonnie Raitt, and Maroon 5; venues like the American Airlines Arena, the Comcast Center, and the Brooklyn Bowl; and labels Brushfire Records and Warner Music Group, the GMG wants to make big changes by targeting small tasks–to “harness the collective power of the entire music community to affect millions of individual actions, bringing about measurable global environmental change,” according to the website.