“If someone says my tour is ‘green,’ what does that mean?”

Adam Gardner thinks about such things on a regular basis. A number of things claim the “green” label, be they light bulbs, electric cars or dog food.

But bands on tour?

The whole packed bus, hotel shampoo, cheap beer, Moons Over My Hammy at 3 a.m. thing? The joyful grind that all bands endure on a path to success?

It has been Gardner’s business to know these things since 2004 when he and his wife, Lauren Sullivan, started Reverb, a Portland-based nonprofit that helps make tours environmentally friendly.

Read the whole story on Portland Press Herald.

This entry was posted on Monday, February 8th, 2010 at 7:56 pm and is filed under Latest News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.