It’s an eco-SWAT team: members of Dave Matthews Band, Maroon 5, The Roots, and Guster mingled with music biz denizens, environmental nonprofits, and earth-friendly music fans to party with purpose. Brought together by Reverb, which has greened more than 85 rock tours since 2004, the newly formed Green Music Group gathered over Grammy weekend for a jam session at Jane’s House, as an alternative to Hollywood’s glitzy galas. Launching an impressive eco-coalition, the GMG intends to turn up the volume on greening the music industry.
