Dave Matthews Band, Willie Nelson, Sheryl Crow among the founding artists working in new Green Music Group alongside record companies and concert venues to lessen the environmental impact of the music industry.

From the electricity required to power the sound and lights, to the fuel needed for touring buses, equipment trucks and rabid music fans, the environmental impact of music festivals and big (inter)national touring acts can be massive.

Seeing the massive amounts of resources being poured into touring and the waste it produced–both back stage and in the audience–was all that Guster guitarist/vocalist Adam Gardner needed to launch the non-profit organization, Reverb, in 2004. In addition to helping make touring operations more sustainable for 85 major music tours, Reverb has conducted grassroots educational outreach to over 10 million music fans.

Read the whole story on Green Updater.

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