Since 2004, the non-profit organization Reverb, founded by Guster guitarist Adam Gradner, has greened over 85 major music tours , including acts Dave Matthews Band, Coldplay and John Legend, while conducting grassroots educational outreach to over 10 million music fans. Their our greening efforts recycling, composting, using reusable water bottles and silverware, purchasing power from renewable energy sources, and fueling tour busses with sustainably produced biodiesel.
On Saturday, January 30, Reverb will launch Green Music Group, a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans uniting in one voice behind a common goal: to use their collective power to bring about widespread environmental change within the music industry and around the globe.